Robbie Mattei

Do you know what separates the people who will thrive in the next decade from the ones who will struggle?

It is not money. It is not connections. It is not even intelligence.

It is skills.

Specifically, AI skills.

The Gap Nobody Talks About

Every company on the planet is scrambling to integrate AI. Every single one.

But here is the problem. There are not enough people who know how to use it properly.

McKinsey estimates that by 2030, 375 million workers will need to switch occupational categories because of automation. That is not a prediction. That is a countdown.

And most people are standing still.

They are watching AI happen to them instead of happening with it.

Why This Is a Wealth Opportunity

When there is a gap between what the market needs and what people can deliver, there is money in that gap.

Think about it like real estate. When everyone wants to live in a suburb but there are not enough houses, prices go up. The people who own the houses win.

AI skills are the same.

Companies will pay a premium for people who can:

Build AI automations that save time
Use AI tools to generate revenue
Train teams to adopt AI workflows
Analyse data with AI and make better decisions
Create AI powered products and services

If you can do even ONE of those things well, you are already ahead of 90% of the workforce.

As Dan Martell says, "The bottleneck is never the technology. It is the person who knows how to use it."

The Two Sides of the Gap

There are only two sides to be on.

Side A: You learn AI skills now. You become the person companies chase. You charge more. You build more. You earn more.

Side B: You wait. You hope it does not affect you. You wake up one day and realise the world moved on without you.

There is no middle ground.

Marcus Aurelius said it best: "The impediment to action advances action. What stands in the way becomes the way."

The obstacle here is the learning curve. But the learning curve IS the advantage. Because most people will not climb it.

What to Learn First

You do not need a computer science degree. You do not need to code. You need to understand how AI tools work and how to apply them to real business problems.

Start here:

Prompt engineering. Learn how to talk to AI so it gives you exactly what you need. This alone puts you ahead of 80% of users.
Automation workflows. Tools like Make, Zapier, and n8n let you connect AI to your business without writing a single line of code.
AI content creation. Learn to use AI for writing, video, design, and marketing. The output quality is already better than most humans.
Data analysis with AI. Feed your business data into AI and let it find patterns you would never see manually.
AI agent building. This is the frontier. Building AI agents that can handle tasks autonomously. This is where the real money is.

The ROI Is Insane

I spent 3 months learning AI tools. In that time, I built 4 AI powered businesses.

My AI Fit Coach. Empire Vault. Prominence Score. LinkedInator.

Each one solves a real problem. Each one generates revenue. Each one was built faster than any business I have ever launched.

That is the ROI of AI skills. You do not just earn more in your current role. You create entirely new income streams.

Alex Hormozi talks about the difference between trading time for money and building assets that generate money. AI skills let you do the second one at a speed that was impossible 5 years ago.

The Clock Is Ticking

The AI skills gap will not last forever.

Right now, early movers have a massive advantage. But as more people catch up, the premium shrinks.

The window is open. But it is closing.

Every week you wait is a week someone else is learning. Someone else is building. Someone else is capturing the value you are leaving on the table.

You do not need to master everything. You just need to start.

One skill. One tool. One project.

That is all it takes to cross from Side B to Side A.

The empire rewards those who move first.